Anton-Bruckner-Symphony-Trail
For the municipalities of St. Florian and Ansfelden in Upper Austria, we - the Initiative for Sound Scenography (IKS), a collaboration between Extraplan and the Musealisten - redesigned the Anton Bruckner Symphony Trail for the Bruckner Year 2024. This included, among other things:
- Re-conceptualisation of the Symphony Trail in terms of content and communication / mediation.
- Design of 11 experiential stations with interactive and participatory elements such as chimes and quizzes.
- Development of two parallel content strands about the symphonies and life of the composer Anton Bruckner.
- Development of an accompanying digital and gamified mediation in German and English together with Hublz.
- Design of an customized map with historical layers of the region.
In the planning phase of the project IKS designed and facilitated a concept workshop with regional stakeholders, in order to identify the different needs of target groups, develop first ideas for mediation and report doable scenarios.
In the implementation phase Musealisten mainly were responsible for the concept and art direction / project management of the digital mediation. Moreover we coordinated the sound recordings and implementation of the storytelling, recorded sound examples of the Bruckner organ at St. Florian Abbey and mastered sound examples for the use in the mobile app.
For the digital mediation, avatar-based storytelling was implemented in collaboration with Hublz in 2 long tours and 4 short tours. In the biography tour, visitors take a journey through time with Ignaz Bruckner to places central to the biography of his famous brother. The tour takes you through Bruckner's entire life, from his birthplace Ansfelden to his grave in St. Florian Abbey. On the symphony tour, visitors meet Anton Bruckner himself on a walk through Vienna and talk to him about his symphonies.
The digital accompaniment is implemented as a chat interaction with the avatars Ignaz and Anton, who accompany the visitors along the whole way. The time travel and conversations with Anton are realized as small radio play fragments produced by Xibit . At each station, visitors are also given small tasks - from quiz questions to audio puzzles - which give them the possibility to collect points along the tour. The app also offers more in-depth information on historical or musical topics.
In addition to the tours, QR codes at the stations take you directly to audio examples, the tour content or more in-depth information that you can access on demand.
